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NIKE, INC. • NKE
About Nike, Inc.

NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells men's, women's, and kids athletic footwear, apparel, equipment, and accessories worldwide. The company provides athletic and casual footwear, apparel, and accessories under the Jumpman trademark; and casual sneakers, apparel, and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. In addition, it sells a line of performance equipment and accessories comprising bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities under the NIKE brand; and various plastic products to other manufacturers. The company markets apparel with licensed college and professional team, and league logos, as well as sells sports apparel. Additionally, it licenses unaffiliated parties to manufacture and sell apparel, digital devices, and applications and other equipment for sports activities under NIKE-owned trademarks. The company sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other retail accounts through NIKE-owned retail stores, digital platforms, independent distributors, licensees, and sales representatives. The company was formerly known as Blue Ribbon Sports, Inc. and changed its name to NIKE, Inc. in 1971. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.

Revenue

$50.01B

P/E

21.56

D/E

0.86

Cash Flow / Debt

0.51

PEG

-0.43

EV

$121.20B

Intrinsic Value
MarketdashUpgrade to unlock
Stock Performance
1
Global Brand Recognition:  Nike's brand is globally recognized and valued at over $34 billion, making it the most valuable sports brand according to Forbes. This recognition drives sales across diverse markets, aids in pricing power, and enables collaborations with top athletes and sports leagues, setting it apart from competitors.
2
Innovative Product Pipeline:  Nike consistently leads in athletic innovation with products like Nike Flyknit and Nike Air. Its investment in R&D exceeds $2.9 billion, fostering cutting-edge materials and designs that enhance performance and attract both professional athletes and everyday consumers.
3
Direct-to-Consumer Strategy:  Nike's direct-to-consumer (DTC) approach has been bolstered by its digital platform success, with digital sales representing 40% of Nike's total revenue. This strategy increases margins, enhances customer data insights, and mitigates dependency on wholesale partners.
4
Dominance in North America:  Nike holds a 46% market share in the US athletic footwear market, providing a solid revenue base and leverage over suppliers and retailers. This dominance supports scale advantages in distribution, marketing, and supply chain efficiencies within its largest market.
5
Advanced Supply Chain Management:  Efficiency in Nike’s supply chain logistics, including innovations like Flyknit technology, reduces waste and production times. By implementing RFID technology in stores, Nike improves inventory management, which enhances customer satisfaction and operational efficiency.
6
Sustainability Initiatives:  Nike is recognized for leading sustainability initiatives with products like Nike Grind and Move to Zero. The company has integrated eco-friendly processes, such as using 50% recycled materials in all new shoes, reducing its environmental impact and appealing to eco-conscious consumers.
7
Strong Athlete Endorsements:  With endorsements from global icons like LeBron James and Serena Williams, Nike boosts brand prestige. These partnerships not only propel sales but create content that engages millions on social media, deepening consumer connection and loyalty globally.
8
Robust E-commerce Growth:  Nike’s investment in e-commerce, including its SNKRS app and partnerships with Tmall and Zalando, has fueled online sales growth exceeding 25% year-over-year. This digital expansion supports global reach, particularly in Asia and Europe, fueling future growth opportunities.
9
Diverse Product Portfolio:  Covering a wide range of sports, Nike’s product portfolio includes running, basketball, soccer, and training gear. This diversity allows Nike to capture significant market share across various athletic categories, ensuring broad consumer appeal and market stability.
10
Strategic Acquisitions:  Nike’s acquisition of companies such as Converse and digital platforms like RTFKT positions it strategically to expand into new demographics and digital realms. These acquisitions help Nike adapt to evolving trends, tapping into youth and tech-savvy markets.
Price to Earnings
Current (Q3'24)
23.70
Median (Last 5 Yrs.)
31.07
Lower than Median
Revenue TTM
Current (Q3'24)
$50.01B
Free Cash Flow Annual
Current (Q2'24)
$6.62B
FCF Yield
5.24%
NIKE, INC. • NKE
About Nike, Inc.

NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells men's, women's, and kids athletic footwear, apparel, equipment, and accessories worldwide. The company provides athletic and casual footwear, apparel, and accessories under the Jumpman trademark; and casual sneakers, apparel, and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. In addition, it sells a line of performance equipment and accessories comprising bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities under the NIKE brand; and various plastic products to other manufacturers. The company markets apparel with licensed college and professional team, and league logos, as well as sells sports apparel. Additionally, it licenses unaffiliated parties to manufacture and sell apparel, digital devices, and applications and other equipment for sports activities under NIKE-owned trademarks. The company sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other retail accounts through NIKE-owned retail stores, digital platforms, independent distributors, licensees, and sales representatives. The company was formerly known as Blue Ribbon Sports, Inc. and changed its name to NIKE, Inc. in 1971. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.

Revenue

$50.01B

P/E

21.56

D/E

0.86

Cash Flow / Debt

0.51

PEG

-0.43

EV

$121.20B

Intrinsic Value
MarketdashUpgrade to unlock
Stock Performance
1
Global Brand Recognition:  Nike's brand is globally recognized and valued at over $34 billion, making it the most valuable sports brand according to Forbes. This recognition drives sales across diverse markets, aids in pricing power, and enables collaborations with top athletes and sports leagues, setting it apart from competitors.
2
Innovative Product Pipeline:  Nike consistently leads in athletic innovation with products like Nike Flyknit and Nike Air. Its investment in R&D exceeds $2.9 billion, fostering cutting-edge materials and designs that enhance performance and attract both professional athletes and everyday consumers.
3
Direct-to-Consumer Strategy:  Nike's direct-to-consumer (DTC) approach has been bolstered by its digital platform success, with digital sales representing 40% of Nike's total revenue. This strategy increases margins, enhances customer data insights, and mitigates dependency on wholesale partners.
4
Dominance in North America:  Nike holds a 46% market share in the US athletic footwear market, providing a solid revenue base and leverage over suppliers and retailers. This dominance supports scale advantages in distribution, marketing, and supply chain efficiencies within its largest market.
5
Advanced Supply Chain Management:  Efficiency in Nike’s supply chain logistics, including innovations like Flyknit technology, reduces waste and production times. By implementing RFID technology in stores, Nike improves inventory management, which enhances customer satisfaction and operational efficiency.
6
Sustainability Initiatives:  Nike is recognized for leading sustainability initiatives with products like Nike Grind and Move to Zero. The company has integrated eco-friendly processes, such as using 50% recycled materials in all new shoes, reducing its environmental impact and appealing to eco-conscious consumers.
7
Strong Athlete Endorsements:  With endorsements from global icons like LeBron James and Serena Williams, Nike boosts brand prestige. These partnerships not only propel sales but create content that engages millions on social media, deepening consumer connection and loyalty globally.
8
Robust E-commerce Growth:  Nike’s investment in e-commerce, including its SNKRS app and partnerships with Tmall and Zalando, has fueled online sales growth exceeding 25% year-over-year. This digital expansion supports global reach, particularly in Asia and Europe, fueling future growth opportunities.
9
Diverse Product Portfolio:  Covering a wide range of sports, Nike’s product portfolio includes running, basketball, soccer, and training gear. This diversity allows Nike to capture significant market share across various athletic categories, ensuring broad consumer appeal and market stability.
10
Strategic Acquisitions:  Nike’s acquisition of companies such as Converse and digital platforms like RTFKT positions it strategically to expand into new demographics and digital realms. These acquisitions help Nike adapt to evolving trends, tapping into youth and tech-savvy markets.
Price to Earnings
Current (Q3'24)
23.70
Median (Last 5 Yrs.)
31.07
Lower than Median
Revenue TTM
Current (Q3'24)
$50.01B
Free Cash Flow Annual
Current (Q2'24)
$6.62B
FCF Yield
5.24%